We believe the next wave of digital commerce won't arrive from the top down.
It will be built from the ground up, at the community level, in markets others have ignored. We build there first — close to the people who use what we make.
Approach
01
Grassroots first
Building for how markets actually work, not how they're assumed to work.
02
Local expertise
Deep on-the-ground validation before we build.
03
Built to scale
Infrastructure designed for growth from day one.
What We're Building
We're building a portfolio of ventures rooted in this thesis. Our first is live and piloting in Addis Ababa.
In development